With 80% of Canadians making purchases online, having a functional and user-friendly online shop is crucial. Competition is high in the e-commerce world and you need to stand out and make customers return to you or potential clients choose you. That’s where e-commerce website development and design comes in. Web design is the first thing clients interact with when entering your online store. A heavy, old-fashion or chaotic interface won’t inspire them to shop. On the other hand, web development is responsible for making your website easy to navigate. Slow speed or complicated checkout process will only frustrate your visitors and make them quit. When done smart, together, e-commerce web development and web design ensure your visitors have a flawless shopping experience, thus improving your bottom line.