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The Internet Marketing Online Goldmine

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The Internet Marketing Online Goldmine

Internet era has brought a sea change in the concept of marketing as well as has
widened the horizon for individuals/ companies to sell their products/ concepts/
services to the world almost instantaneously. This has simultaneously given a
scope to the enterprising individuals to earn the extra buck to enhance glory
to their lifestyle. The key advantage is that one gets potential clients all over the
world and one can communicate his ideas to the furthest corner of the world
almost without any time delay. We will discuss some of the key areas how an
individual as well as a company benefits. In one word, a systematic approach of
marketing over the Internet is called Internet Marketing.
If we want to go back to the age-old marketing concepts we will notice marketing
through advertisement in Newspapers/ television/ Radio. Sometimes by putting
up hoarding/ banners/ festoons at prominent locations depending upon the
product and the target sector. Like a coaching center Advertisement should be
placed in front of the schools/ colleges/ clubs. Another very prominent way had
been sending mailers to corporate/ individuals/ prospective buyers for selling/
awareness of your products. However in today’s Internet era has given you the
scope of publishing your products/ Advertisements in cyberspace, where one will
get billions of visitors everyday. The technology marvels have given you the
flexibility of changing the advertisement at a much lesser time and cost. Mailing
is just by a few mouse clicks – email instead of postal services easily achieving the
same objective. Study says that 35% students browse Internet even in the
developing nations.