Congratulations! You have succeeded in creating the perfect YouTube marketing video for your business or product. You know that people are going to love and it and might possibly watch it over and over again. Now, how do you direct people to it?
Ah, that is one of the issues that people face once they have completed a project-the marketing. Except now, you have to market your marketing materials. Do how do you promote your prefect marketing video?
First, make sure that people understand what it is that you are trying to promote with your video. Although some very popular videos seemingly have nothing to do with the products that they advertise, they do eventually try to make a point out of their video. You should do the same. At the very least, you need to include your URL within your video or else people won’t know how to get to your website afterward.
Secondly, you should also try to make your video entertaining. By doing this, people will want to watch it. They will also want to tell their friends about it. They might even post it on their blogs, Facebook page, and Myspace page. This is great free promotion for you and your website. Word of mouth is one of the great marketing tools out there-and it’s free!
Unless you are promoting your magic act, try to make it as realistic as possible. People watch You Tube videos to be entertained, but they also like seeing real people in real situations. This is not the time to bring out your CGI and big budget special effects.
Make sure that you use tags and categories in the right way. Tags is what search engines will use to find your video. Don’t just use random tags, either. Make sure that they actually have something to do with the video that people are watching. With that being said, make sure that your tags cover all aspects of the video, too. For instance, if you are marketing your real estate business in Dallas, then make sure your tag words have something to do with real estate, houses, buying property, and Dallas.
Lastly, never underestimate the power of promoting yourself. Add your URL to every outgoing email that you send. Also, if you belong to any group, make sure that your URL is part of your signature. Your presence will help drive traffic to your site.