A lot of the great videos on YouTube that have become popular have done so by word of mouth. It wasn’t because some great marketing plan or promotion scheme went on within them or that the makers were brilliant people and knew how to get the word out. No, it was because someone saw it, thought it was great, and spread the word.
Unfortunately, no matter how good your video is, this doesn’t happen very often. After all, there are millions of videos out there and only a handful become really popular. So if you want your marketing video for your business or product to get noticed, you’re going to have to put some work into it.
While YouTube can be a great place for your marketing video, if nobody ever sees it then it’s not going to do you any good. Here are 4 tips that you can use for your video and You Tube marketing experience.
1. If you want people to visit your website, then you need to include the address within the video itself. You might have a great video that everyone talks about. However, they need to know how to find your product and business afterward. Going to Google, typing in a phrase, and then sorting through the choices is just sometimes too much work for people.
2. You can also include your URL at the bottom of the entire video. This is a good idea because if people clip it or make mashups you will still get credit for the video, as well as traffic to your website.
3. Keep it simple. Don’t think that your marketing video has to be extravagant, expensive, polished, or complicated. As a matter of fact, it’s better if it isn’t any of these things at all. Try to keep it fairly short, too. Most of the popular videos are well under 5 minutes long. An entertaining video that has people talking is a lot better than an expensive video that is simply boring.
4. Think about adding some humor to your video. People like to laugh and many people come to YouTube expecting to be entertained. So you’re not a comedian? That’s okay. You can also try adding some music, some interesting clips, or a gimmick. Just keep your audience in mind. You’re not looking to impress executives or win a presentation award-you want people to be entertained and to then visit your site.