E-Books essentials continued..
You have the Internet at your disposal, and the Internet is the place where e-books are purchased 99 percent of the time. The remainder of e-books are sold at conferences and the like by CD-ROM.
You’ll need some web space for your e-book. You can either pay a host or you can get free hosting service. I recommend you pay (for an inexpensive web host at least), and I’ll tell you why.
There are many providers of free web pages, and a quick Google on “free web hosting” will illustrate that to the tune of page after page of providers. However, some of the services are unreliable, have annoying popups or other advertising, or have strict requirements on what you can and can’t sell.
If you want something for nothing though, a good starting point is your own Internet Service Provider (ISP). Some ISPs  may provide free web space as part of your monthly subscription. What they do not provide free is a domain name for your web site, such as www.youdomain.com.
Likewise, other free web hosting services do not allow you to use your own domain name. Besides the annoying ads and rules, the domain name issue is a huge reason not to use free hosts. If you want to be professional and maximize sales, you will need your own domain, and not www.somecompany.com/withdistractingadvertising/yougetwhatyoupayfor.
Tip: Even with the big ISPs, free hosting is not an ideal for you. It’s just not that effective to have a site called www.personal/internetserviceprovider.com/home.html.
You can purchase a domain name to match the title of your e-book or the name of your business easily through any number of services. This should not cost you more than $20 per year, so don’t pay more than that. Some fee-based web-site hosts will register your domain name for you as part of their pricing.
To get your own domain name to show up when you use your ISP or other free web host, you can purchase forwarding services which will redirect users to your free web host when the user types in your domain name. These can run $10 to $50 per year. Not worth it. You’ll be paying for service, yet still getting the annoying advertising and rules from the free host provider. Not the best of either world.
I recommend paying for web hosting service. First of all, it’s pretty cheap these days. You can get your own web page with tracking features for around $3 – $6 per month. You’ll get enough space to store a library full of your own e-books if you wish. And you can use your own domain name.
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