Build Your Site for Success

There are many things to consider when you want to put up a website. Page design, layout, sections, colors, and navigation are a few things you will need to consider.

One thing you can do before you design your site is visit a few sites and see how they are set up. Take notice of things you found interesting and what makes each site stand out. Why do you like it? Why do you not like it? Take notes of your findings.

Color is very important in designing a website. To read more about colors in your design visit ColorMatters.com

Another important thing to remember when you are designing your website is that you want a clean, sharp, professional look. It might be pretty if your site looks like a Las Vegas nightclub, but your visitors will most
likely get confused and annoyed and go to another site. You want a clean, uniform design on all pages which
should also be easy to navigate.

Another thing you should think about is content. You want to provide quality, helpful information and content, not just sales and ads. Getting traffic to your site is not as hard as getting them to come back to your site. If you have quality information and resources, they will have a reason to come back.
For example: If you have a website about pets, put up articles on pet care and have links to other websites
(complimentary not competing) that contain resources for pet owners.

Do a search for article directories and/or banks and  you should have no trouble finding articles of any subject. Use a couple targeted words in your search such as pet care article directory, etc.

Everybody loves a freebie! Offer free ebooks, free tutorials, free articles, free downloads, etc.

Another way to keep visitors coming back is to get them involved with your site. Start a discussion board, have a weekly or monthly contest, have your visitors fill out surveys and draw a winner from all the entries. Start a blog and keep the content fresh and up to date. Allow your visitors to post their comments.

There are many ways to get people involved. Be creative and always be adding fresh content to your site. Update
regularly. This is also a must for the search engine spiders. If you want them to notice your site, you NEED to keep adding fresh and targeted content.

To let everybody know about your updates and new content, start your own ezine. With an ezine you will be able to build relationships with your visitors. You will gain their trust and keep them interested in visiting your site. Take a look at our free ezine publishing tutorial for help.

Building, maintaining and promoting a website is challenging, rewarding and takes a lot of work. You  will have many ups and downs, but do not let the downs deter you from your goals. Best of luck to you all!

30 thoughts on “Build Your Site for Success

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